Watertown's full-service bike & power equipment shop.  Complete selection of road, hybrid, mountain & kids bikes and quality snow & lawn equipment.
Farina's Watertown Boston MA

61 Galen Street Watertown MA  02472
On the Newton/Watertown line

Mon - Fri: 9-6  | Sat: 9-5  I Sunday: Closed   *We are open later in the evenings & on Sundays in the spring and early summer. 

 Top Bike Shop in the U.S. Bicycle Price Match Guarantee

Farina's was recently voted one of the top bike shops in the U.S. by the National Bicycle Dealers Association. This prestigious award was given to less than 300 of the 4,000+ shops located in the U.S. Winners were chosen based on operational excellence, business practices, customer service, marketing, community service bike advocacy and more.

Farina's offers low prices on bicycles everyday and our Price Match Guarantee lets you buy in total confidence. If you find an identical bicycle at another local retailer and we can verify the price via phone, website or advertisement, then we will match the price. No questions asked. The bicycle must be in stock at the competing retailer and a current year model.

Team Apparel 

  Books for Bikes

Club Farina

*Available now*

Join the Farina's riding club this spring. Jerseys and shorts are available. Get yours today and join the club!



We're teaming with Giant and our local schools to encourage kids to read! Books 4 Bikes motivates youngsters to read by offering certificates of achievement and Giant bicycles as prizes!


Find out more information here

  • Group Rides and Links

 Buy Back Program

  • Road Bike Rides  ~25 miles every Saturday in the spring, summer and early fall. More...
  • For those of you who have never been inside Farina's, we suggest you take a look...peek now
  • Mountain Bike Rides.  New England Mountain Bike Association NEMBA 
  •   Custom built team bicycles more... 

  • Cycling links & Industry Suppliers more...

  Giant Bikes 

Kids Bike Buy-Back Program

They Grow Up So Fast! When you buy a new kids bike from Farina's we'll take that bike back, in trade, for up to 3 years.  Receive up to 30% of the original purchase price towards the purchase of a new bike.  Learn more...

To Protect and Serve

We Are Giant

The City of Boston Police Department received a fleet of Law Enforcement bicycles.  Farina's will be outfitting all graduating cadets with one of these bicycles.  Check them out in a neighborhood near you.

It's Official.
Farina's continues to be the #1 Giant Bicycle retailer in Massachusetts. 

Think of it in terms of a complete process: from selection, service and repair, integrity and of course great prices  - every step of the way is under the guiding eye of Giant. Simply put, it's Giant's promise to you that your purchase is from one of the best dealers in the country.

 Tech Support

Team Kermit and the PMC

Service & Repairs
See our support van on the road and at local events such as the Pan Mass Challenge.  We're dedicated to giving you the best service possible. 

Team Kermit

Farina's Bicycle Center is proud to be a sponsor of Team Kermit!
Team Kermit rides the PMC in honor and memory of all of the people whom their teammates hold dear. Team Kermit was formed in 2004 by the Branfman family in honor of their son, Jared. Jared passed away in 2005. Later that year they established the Jared Branfman Sunflowers For Life Fund For Pediatric Brain And Spinal Cancer Research at the Jimmy Fund. To donate to Team Kermit's goal of $380,000 or to read more about their story, go to their team page here.


Cannondale     Giant     Marin     Scott     Colnago     Haro     Eastern     GT


Farina's 61 Galen Street Watertown MA  02472 617-926-1717 On the Newton Belmont line.